3 Ways Operators Find the Silver Lining in Negative Reviews

Marketing Matters is brought to you by Solutions Advisors and Retiring by Design. Working together, Solutions Advisors and Retiring by Design give you the analytic and creative synergy to develop unique solutions and achieve optimum results for your senior living community, providing management, operations, marketing, and sales consulting services.  Both positive and negative online reviews […]

In the Pipeline: Senior Housing Construction Projects (1/8/15)

Construction: Planned CareTrust REIT Completes $7.5 Million Investment to Build Upscale Colorado Community CareTrust REIT, Inc. (NASDAQ: CTRE) announced today that is has completed a $7.5 million preferred equity investment with Signature Senior Living and Vancouver, Washington-based Milestone Retirement Communities. The investment will be used to develop Signature Senior Living at Arvada, a planned 134-unit […]

LTC REIT Completes Re-Leasing of 20 Former Assisted Living Concepts Properties

 LTC Properties, Inc. (NYSE: LTC) has completed the re-leasing of 20 assisted living properties to Senior Lifestyle Corporation and Veritas InCare, LLC. Previously co-leased to Enlivant (formerly Assisted Living Concepts) and an affiliate of Canadian long-term care provider Extendicare, the completed re-leasing of the 20 properties arrives nearly a year since LTC announced last January […]

Movers & Shakers — People and Positions for December, Part IV

Maryland CCRC Names Director of Philanthropy Patricia Santoni has been named director of philanthropy for Charlestown, a continuing care retirement community (CCRC) in Catonsville, Md., that has more than 2,000 residents.  She will be responsible for establishing, planning, directing, and coordinating all fundraising activities for Charlestown. Santoni will also provide leadership for the creation of strategic fund […]

Senior Housing Investments & Acquisitions: Mather LifeWays, Senior Lifestyle Corp.

Mather LifeWays Sells SNF to Symphony Post Acute Network Evanston, Illinois-based Mather LifeWays has completed the sale of its 142-bed skilled nursing facility, Mather Pavilion, to Symphony Post Acute Network for an undisclosed amount. The sale fulfills a strategic decision by Mather LifeWays to move away from operating freestanding nursing homes. It will not affect […]

In the Pipeline: Senior Housing Construction Projects (10/16/14)

Construction: Planned Avanti Senior Living Plans Louisiana Market Expansion  Texas-based assisted living and memory care provider Avanti Senior Living is planning to expand into the Louisiana market, beginning with Baton Rouge and Covington.  The cities will soon be home to Avanti’s next projects, 77,000-square-foot communities that will accommodate 50 assisted living and 40 memory care […]

In the Pipeline: Senior Housing Construction Projects (7/31/14)

Construction: Planned LCB Senior Living Gains Approval for 84-Unit Project in New Hampshire Norwood, Mass.-based operator and developer LCB Senior Living this week received Planning Board approval to construct its newest project, The Residences at Salem Woods. The 72,000 square-foot, 84-apartment building will include a mix of studio, one-bedroom and two-bedroom apartments, along with a […]

Future of Senior Living: It’s a Different Ball Game

From the onslaught of senior living searchers whose first stop is Google, to preparing for a merger that will create the largest brand ever seen in the industry, providers say they are making some adjustments in the way they are positioning themselves for the future of senior living. This includes the rise of national competitors in a […]

Senior Living Banks on Rebranding to Capture Boomers

A spate of rebranding initiatives in the senior housing space have seen companies dropping words like “retirement” and “assisted living” from their names, with varying motivators. Some have kept “senior living,” while changing other aspects of their brands. All are joined by the common thread of rebranding—and capturing the boomer consumer—although the exact reasons for […]

For Online Senior Living Leads, Follow Up or Forget About It

Senior living providers have tended to discount online-sourced leads as less likely to be qualified, but marketers say a lead tracking strategy that includes building relationships with each and every inquiry can help boost conversion rates for tours and, eventually, move-ins.  Many providers tend to view online leads as inferior quality, says Todd Walrath, president […]