Months after the introduction of the phrase life plan community as an alternative to the traditional continuing care retirement community (CCRC) terminology, it seems there’s still sharp industry disagreement over which is the term of choice. The name change followed a two-year process spearheaded by LeadingAge and Mather LifeWays, in partnership with GlynnDevins, Brooks Adams Research, […]
SB&A Integrated Marketing
From here on out, continuing care retirement communities may be called “Life Plan Communities” — or not. The new term emerged out of a lengthy process spearheaded by LeadingAge and Mather LifeWays, which revealed shortcomings in the “CCRC” terminology. Still, even leaders of the project admit that there’s no telling whether the newly proposed alternative will have staying power. The […]
Subscribe
Receive industry updates and breaking news from SHN