This story is part of your SHN+ subscription Northbridge Companies is continuing to build upon and tweak the company’s affordable senior living model, with an eye toward taking it farther north, according to CEO Jim Coughlin. So far this year for Burlington, Mass.-based provider has seen improvements in margin growth and continues to grow top-line […]
This article is available as part of your SHN+ membership Based on a number of recent news reports and research studies, I imagine the public is confused about whether senior living is affordable or out of reach, a good deal or a veritable swindle. These reports and studies include the article headlined “Extra Fees Drive […]
Having successfully developed an assisted living community for Medicaid beneficiaries in the Washington, D.C. market, Northbridge is now underway on a similar project, with Amazon (NYSE: AMZ) among the backers. Amazon’s involvement will “give us a little more flexibility” in the new community compared to the first, Northbridge Communities President Wendy Nowokunski said at the […]
This content is available through your SHN+ membership Upheaval in the nursing home sector is increasing the need for Medicaid-based assisted living. This was one of the key takeaways from my meetings last week at the American Health Care Association/National Center for Assisted Living (AHCA/NCAL) annual conference in Denver. Given that AHCA is the largest […]
The Northbridge Companies CEO Jim Coughlin and President Wendy Nowokunski founded the organization on the principle of doing well by doing good. And through much change over the last 30 years, they have remained true to that intention. Through the Changemakers series, Coughlin and Nowokunski talk about the key lessons they’ve learned throughout decades in […]
The skilled nursing sector is undergoing a shakeup, and senior living providers should be prepared to seize opportunities amid the fallout. Nursing homes are embattled on every front. The federal government is pushing for sweeping reforms that include steeper financial penalties and staffing minimums — even as providers are facing severe worker shortages. And skilled […]
I did not expect potential senior housing oversupply to be a hot topic at the National Investment Center for Seniors Housing & Care (NIC) conference last week, but I also was not surprised by the concerns. I did not anticipate this would be a hot-button issue because high material costs, construction industry labor pressures and […]
The middle-market is among the biggest opportunities in the senior living industry today — and yet, it is also one of the sector’s hardest market segments to reach. Low occupancy rates and relatively high expenses have driven down net operating income (NOI) for many operators. While predominantly private-pay senior living companies have responded to these […]
The senior living labor crisis will only be solved if providers take steps to create the “health care worker of the future.” That’s according to Jim Coughlin, Co-Founder and CEO of The Northbridge Companies. “We thought we were self-aware of what was important, but Covid really exposed it all — we thought we were doing […]
The expansion of regional senior living providers has been an ongoing trend in 2021. Some of these companies are gaining so much scale, they are becoming “super regionals.” I’ve heard the term “super regional” increasingly this year, including at the recent Argentum conference. This chatter makes sense, as transactions in the last few months have […]
