Senior. Retirement. Assisted living. All are terms familiar to senior housing marketing. But a new wave of name changes is taking communities and companies away from their traditional branding. These name changes, some say, have both advantages and disadvantages. In some cases, providers may find a broader market reach and an overall better reflection of […]
New LifeStyles
Technology continues to maintain a vital role in the senior care industry as more developers bring their innovative approaches inside the home and the larger community. This edition of the Senior Care Tech Round-Up features a new mobile app that aims to alleviate the burden of searching for a senior living community, for seniors and […]