This content is available through your SHN+ subscription Demand for senior living is high in 2024 – but to attract prospects, operators must work to personalize the sales experience from start to finish. From revamping how inquiries are handled to how conversions are made, many aspects of the senior living sales process have changed in […]
Wichita-based Legend Senior Living has named Matthew Buchanan, son of CEO Tim Buchanan, as the company’s president. Buchanan first joined the senior living operator full-time in 2009 and worked up through the ranks over the years before his leadership appointment, which was publicized Nov. 2. His appointment comes as part of a succession plan years […]
This year’s annual Best Workplaces in Aging Services List from Fortune again includes some familiar faces — and a few newcomers to the list. The annual list, released Wednesday, catalogs the top aging services workplaces nationwide and differentiates between large and small- to-medium-sized operators and care providers. Miami, Florida-based The Palace Group, which operates 10 […]
As the third quarter of 2023 winds down, the internet is still playing an outsized role in the senior living sales process. Operators that cater to residents’ preferences seem poised to win the day in terms of occupancy gains. While more senior living prospects doing their own research online has resulted in an uptick in […]
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Transactions Grandbridge Real Estate Capital facilitates sale of communities Grandbridge Real Estate Capital’s senior housing investment sales team announced the sale of three senior housing communities in Florida on behalf of a national real estate investment trust (REIT). The communities were sold in June and August in separate transactions. Two of the properties were sold […]
Legend Senior Living expands Oklahoma footprint Wichita, Kansas-based Legend Senior Living recently announced the acquisition of The Linden at Stonehaven Square Assisted Living and Memory Care in Tulsa, Oklahoma. The transaction is a joint venture with an institutional investor. The community has been renamed The Stonehaven, and marks the fifth Legend Senior Living community in […]
This article is a part of your SHN+ membership Senior living sales leaders in 2023 are building on momentum gained in the second quarter of the year while also strategizing how to reach residents who are now choosier than only a few years ago. Part of the reason for that choosiness is that today’s senior […]
Senior living marketing leaders are either holding onto or ramping up their marketing budgets in the next 12 months as competition for leads from other operators remains a top challenge. Looking ahead, many predict that online research will be the most critical aspect of their digital strategy to drive census growth this year. That’s according […]
In 2023, the senior living lease-up process is trending back toward the pre-pandemic normal — and what constitutes a stabilized community is still evolving. Recent data from NIC MAP Vision showed that lease-up trends across the country were accelerating, but that the headwinds of recent years had made it more difficult for operators to reach […]
