Non-profit senior living providers across the U.S. have in recent years looked to mergers and affiliations as a way to gain scale and thrive in the face of industry headwinds. But some of these arrangements also come with a price: In order to join forces, at least one party needs to give up some degree […]
Kahala Nui
Residents of life plan communities across the United States are generally experiencing higher levels of wellbeing than older adults living in the general population. That’s according to newly released findings from The Age Well Study, conducted by Mather LifeWays Institute on Aging in partnership with Northwestern University and a variety of senior living industry organizations. […]
In the sales world, it’s called a “micro-yes.” In the senior living world, it’s called guiding a lead. But the idea is the same: Marketers and senior living providers, alike, must guide customers and prospects along through a series of smaller decision points, or micro-yeses, to get to the ultimate yes, which is the purchase […]
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