Calling the Blue Angels: Juniper, Lloyd Jones, Pathway Rethink Senior Living Recruiting

Senior living operators have significantly altered their operations in 2022 to deal with the ongoing staffing shortage. One position undergoing rapid evolution is that of the senior living recruiter. In the not-too-distant past, recruiters were often based in the communities or regions for which they were hiring workers. But their job became much harder with […]

A New Senior Living Operating Model Comes Into View After 2 Years of Disruption

Senior living operators have been enacting changes in operations since the Covid-19 pandemic began, but some adaptations have been fleeting while others have proven longer-lasting.  Recent conversations with several executives — including with large providers such as Brookdale, Frontier and Senior Lifestyle — highlight that operators now have committed to new practices across essentially every […]

How Oakmont, Juniper Communities, Solera Senior Living Are Building Back Occupancy and NOI

Occupancy and net operating income are two operational metrics senior living operators have worked to increase since the pandemic sent both tumbling in 2020. While the industry is not out of the woods with regard to either, forward-thinking operators have devised effective strategies for increasing occupancy and NOI in the past two years and change. […]

Transactions & Financings: Juniper Expands Presence in Texas; Sienna, Sabra Health Care REIT to Acquire Community in Canada

Financings MidCap Financial Closes Loan for South Carolina Community MidCap Financial announced that it has closed a $20.5 million floating-rate first mortgage loan with Valeo Groupe Americas. The loan facilitated the recapitalization of Vineyard Bluffton, a Class A senior housing community in Bluffton, South Carolina, with 96 assisted living and memory care units. Transactions Juniper […]

‘Sales People Could Recruit’: Juniper, The Springs Living Harness Sales Processes, Talent to Confront Labor Crunch

Staffing was already hard for the senior living industry prior to Covid-19, and the pandemic has made it all the more difficult. The current challenges have led some operators to consider creative new solutions for recruiting and retaining. For instance, when Covid hit, getting and keeping workers became harder than perhaps ever before for Bloomfield, […]

Brookdale Faces Tough But Viable Path to Big 2022 Gains

At a time when the senior living industry still faces much uncertainty, Brookdale Senior Living (NYSE: BKD) executives are bold and bullish in their outlook for 2022. The Brentwood, Tennessee-based provider last week issued its first annual guidance since the start of the Covid-19 pandemic. Brookdale’s FY22 adjusted EBITDA expectations of $240 million to $260 […]

Senior Living’s Evolution Shows Hospitality Is Health Care

Several recent stories on Senior Housing News have highlighted the changing way clinical services are delivered in senior living: — Senior living health care provider EmpowerMe Wellness secured $100 million — Five Star rebranded to AlerisLife (Nasdaq: ALR) and is pursuing a diversification strategy — Trilogy consolidated its ancillary services under the Synchrony brand Not […]

Inside Senior Living’s Occupancy Momentum — And How To Sustain It

After Q4 2021 occupancy data came out earlier this month, NIC Chief Economist Beth Mace described the report as “really bullish, encouraging and optimistic.” In the weeks since, my conversations with various operators have confirmed a very positive story for the senior living industry with regard to move-in trends. In this week’s exclusive, members-only SHN+ […]

LCS, Juniper Sales Leaders See Firm Demand, Staffing Challenges in 2022

Despite challenges posed by the omicron coronavirus variant, senior living sales and marketing executives see signs that consumer demand is holding firm. Giving them confidence is the fact that inquiries from prospective residents are rising after a slowdown in the fourth quarter of 2021 and early into 2022. The Des Moines, Iowa-based company is on […]