Change is inevitable. What senior living operators can control is how they deal with it. As the industry stands at the precipice of a new year, senior living companies are grappling with a new slate of challenges that are different from any time before 2020. In the coming years, the baby boomers will bring with […]
Harbor Retirement Associates
It was the middle of the night and Priority Life Care CEO Severine Petras couldn’t sleep. With a pandemic still fresh on her mind, she found herself in a deep-dive into her company’s social media presence. She would often notice an out-of-place detail, like a mask not being worn correctly or an awkward photobomb in […]
Senior living operators across the country are preparing residents for some of the most aggressive rate increases in industry history, as providers stare down another year beset with higher costs and labor pressures. In the current environment, increasing resident rates often has little to no impact on recovering margin lost during the Covid-19 pandemic. Instead, […]
Faced with industry-wide expense headwinds, Harbor Retirement Associates (HRA) is getting more creative in how it is generating revenue. Like many other senior living operators in 2022, the company is paying a premium on labor costs, which are higher than they were in 2021. Commodity expenses for the Vero Beach, Florida-based luxury operator also are […]
Harbor Retirement Associates (HRA) has hired a former senior vice president of operations at Senior Lifestyle Corp., with the senior living veteran leading the company’s operations. The Vero Beach, Florida-based senior living operator on Wednesday named Karin Bateman to the role of COO. The former SLC executive started her new role with HRA last month. […]
In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Submissions are currently open. Construction: Planned St. Joe, Watermark Plan Florida Community The St. Joe Company (NYSE: JOE), Watermark Retirement Communities and BRW Origins are collaborating […]
With the entire senior living industry effectively in lease-up mode, operators are wielding some creative new sales strategies to attract new residents. But many are also sitting on a powerful and sometimes underutilized tool: their own dining programs. By investing in their dining programs and wowing residents and their families during the sales process, senior […]
In late June, Harbor Retirement Associates (HRA) held the grand opening for a new community in Princeton, New Jersey — and the company is set to add other newly developed properties this year, as the business recovers from Covid-19. “We kept the development pipeline going throughout Covid, which was a major feat,” CEO Sarabeth Hanson […]
Healthpeak Properties’ (NYSE: PEAK) plan to dispose of up to $4 billion worth of senior housing assets is more than halfway complete. The Denver-based health care real estate investment trust (REIT) sold over $2.5 billion in senior housing operating portfolio (SHOP) and triple-net senior housing assets according to its earnings Q4 2020 earnings release on […]
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