Eighty-three percent of prospective residents and their family members will visit more than one community during their search for senior living. At a time when competitors are popping up left and right, this puts even more pressure on the senior living sales team to conduct a stand-out tour. A recent survey of 1,181 women baby boomers […]
The importance of a senior living tour is undeniable. For many prospects, it seals the deal to move into a community; but if the tour isn’t done right, it can lead potential residents straight to a competitor’s doorstep. While perfecting the ultimate sales pitch takes practice, insight from tour-takers and tips from one expert reveal […]
