Inside the Senior Living Search Misnomer

Only 12% of baby boomers are actively searching for senior living options online — either for themselves or for aging parents or loved ones. But for those who are seeking information, they may not be looking in the right places, according to Google data and survey responses. “When it comes to actually beginning the search […]

Where Senior Living Needs Improvement: Community Sales Tours

Senior living providers are making crucial missteps that are preventing them from maximizing the value of prospective resident tours, new research reveals. In a Caring.com survey on senior living community tours, a notable minority of respondents said they had not been contacted prior to a scheduled tour to confirm it (12%). However, 18% reported no […]

Most Read: Emeritus Co-Founder on What’s Next

In case you missed them, here are the top headlines grabbing Senior Housing News readers’ attention this week.  Please note: SHN will be observing the Martin Luther King Jr. holiday on Monday, January 19. We will resume our daily news schedule on Tuesday, January 20. Wishing our readers a happy long weekend.  Q&A: Emeritus Co-Founder […]

Caring.com Announces 2015’s Top-Rated Assisted Living Communities

Caring.com is recognizing more than 800 assisted living and memory care communities as part of the online senior care resource and review site’s fourth annual “Caring Stars” award program. “We were surprised by the number of winners this year,” Andy Cohen, cofounder and CEO of Caring.com, tells SHN, noting the number of winners doubled from last year’s […]

Caring.com, SeniorHomes.com Combine to Drive More Senior Living Leads

Senior living online lead providers Caring.com and SeniorHomes.com are joining forces, effective immediately, through a business combination agreement that will boost their presence in the market for senior living sales leads. Under the agreement, terms for which were not disclosed, both sites will continue to operate under their respective brands, and they will now share […]

How Senior Living Is Finding Success in Social Media Marketing

Marketing Matters is brought to you by Solutions Advisors and Retiring by Design. Working together, Solutions Advisors and Retiring by Design give you the analytic and creative synergy to develop unique solutions and achieve optimum results for your senior living community, providing management, operations, marketing, and sales consulting services.  Social media has yet to rise […]

Newcomers Fight to Disrupt Senior Living Leads Landscape

New competition is crowding into the senior living and care referral space, but whether they’ll be able to conquer the existing industry giants—or even get a corner of the market share—is in most cases to be determined. There’s no denying that A Place for Mom has a firm grasp on “lead generator giant” in the […]

New Online Consumer Takes Senior Living By Storm As Some Fall Behind

Online shoppers today are not what they used to be. Across many product groups—senior living included—companies and marketers are having to meet the preferences of Internet shoppers and their changing behaviors online. Today, that means general search terms and a high value placed on consumer reviews, according Caring.com, a major senior living search hub. No […]

Six Ways Senior Living Providers Can Compete with Lead Giants

Bankrate.com’s recent acquisition of Caring.com may have some senior living providers asking how they can compete against the lead generation giant, which now has a greater pool of resources and funding to draw from. Matthew Fieldman, senior account executive of digital marketing agency Fathom, offers ways providers can stand out against the $1.5 billion marketing […]

Bankrate Buys Senior Living Lead Provider Caring.com for $54 Million

Bankrate, Inc. (NYSE:RATE) on Wednesday announced the acquisition of Caring, Inc., owner of online senior care resource Caring.com for $54 million in cash, subject to adjustments.  The Caring team will join Bankrate, Inc. and continue to operate the company. “We’ve been approached over the years by a number of companies interested in making an entry […]