Race, age and income all play a significant role in who is looking at senior housing, but recent survey findings suggest a possible inflection point, as minorities express more interest in senior living for themselves than for their parents. Caucasian Americans are significantly more likely to consider a senior living community for their aging parents […]
Caring.com
Content marketing — it’s a necessity to keep prospective senior living residents and their influencers engaged, and to guarantee that they’ll think of you first when it’s time to get their care needs met. But what should the goal of your content marketing be, exactly? How can you do it well, without breaking the bank […]
Senior living providers tend to have complicated relationships with third-party referral agents. Some providers may see the choice as avoiding them altogether and running the risk of losing leads, or employing their services and incurring sometimes hefty referral fees. But the smartest approach may be a middle ground, in which third-party agents are one part […]
Senior care tech has been booming, but the success of cutting-edge startups doesn’t necessarily mean their devices are being widely used. Relatively few seniors and caregivers are actively engaging with technology, perhaps indicating the need for more innovative tech solutions and better marketing strategies, according to survey findings from third-party referral agent Caring.com. “I haven’t […]
Medical diagnoses and the needs of a caregiving family member are more likely to drive senior living move-ins than social factors, according to new research from third-party referral agent Caring.com. From July 8 to Aug. 10, Caring.com conducted a survey of 2,098 people aimed at examining the caregiver journey. All those surveyed had searched online […]
Senior housing websites can be highly effective in attracting new residents, but some providers might not be using them to the best of their abilities. Luckily, there are some tools that can be employed to quickly and easily convert a site into a lead-generating machine. A July survey conducted by third-party senior living referral company […]
Maintaining fair unit prices while still attracting leads proves quite the balancing act in the senior housing industry. Slashing rents to draw in occupants could mean a revenue hit, but keeping them too high or under wraps might make prospects hesitant to move forward with the process. A survey of recent tour-goers conducted by third-party […]
Eighty-three percent of prospective residents and their family members will visit more than one community during their search for senior living. At a time when competitors are popping up left and right, this puts even more pressure on the senior living sales team to conduct a stand-out tour. A recent survey of 1,181 women baby boomers […]
In the midst of a busy national marketplace for online senior living search solutions, one San Fransisco-based startup is quietly taking a local approach to the growing need. Now six months and 300 communities later, it’s eyeing its next market for growth. Seniorly.com is the brainchild of several Bay Area entrepreneurs, including Arthur Bretschneider, a […]
The importance of a senior living tour is undeniable. For many prospects, it seals the deal to move into a community; but if the tour isn’t done right, it can lead potential residents straight to a competitor’s doorstep. While perfecting the ultimate sales pitch takes practice, insight from tour-takers and tips from one expert reveal […]
Subscribe
Receive industry updates and breaking news from SHN