HumanGood CEO: One-Size-Fits-All CCRCs Must Change

If today’s continuing care retirement communities (CCRCs) were sold on retail shelves, most would be labeled “one-size-fits-all.” After all, each and every resident of a particular CCRC often pays the same price for the exact same product if they’re on the same type of contract, no matter their care needs or preferences. While this cost structure […]

Why 55-Plus ‘Senior Living’ Needs a Rebrand

It’s time to set the record straight: “55-plus senior living communities” are a myth. These so-called “independent living communities” are advertised as appealing to a younger demographic of seniors, with lively, fit 60-year-olds often seen playing sports and socializing in their marketing materials. Yes, these communities exist, and yes, their residents are over 55—but, in most […]

Entrance Fee Bills Jeopardize CCRC Balance Sheets

The clock is ticking on a bill sitting on Governor Edmund Gerald “Jerry” Brown’s desk with an Oct. 11 deadline, which would increase regulations for continuing care retirement community entrance fee repayments. Providers are warily watching what will happen in Sacramento, as many believe that legislative changes such as this one could upset standard business models […]

In the Pipeline: Senior Housing Construction Projects (2/27/14)

Construction: Planned Developers Plan $40 Million Lake Geneva Senior Housing Whitestone Realty Capital plans to build a $40 million, 126-unit senior housing community near a Lake Geneva resort, reports Milwaukee Business Journal. The development will offer 100 independent living units, 40 assisted and 20 memory care, according to an official from Whitestone cited in the […]