Battle to Dominate At-Home Care Could Shape Senior Living Market and Brookdale’s Future

I recently wrote about the senior living implications of Option Care’s planned acquisition of home health giant Amedisys (Nasdaq: AMED). The situation became even more interesting last week, with UnitedHealth Group’s Optum arm making an all-cash play for Amedisys.This news makes it more evident than ever that senior living providers must have business strategies that […]

CVS Health Records $2.2B Impairment on Omnicare, Still Bullish on Senior Living

Shares of pharmacy and insurance giant CVS Health (NYSE: CVS) dipped sharply Wednesday on the heels of a troubled Q4 2018 earnings report, which included a $2.2 billion impairment charge related to the company’s long-term care business. However, CVS Health executives are still bullish on the prospects for this division, particularly through expansion into independent […]

Aetna, Apple Unveil Smart Watch App To Reward Healthy Behavior

Hartford, Connecticut-based insurance provider Aetna (NYSE: AET) and Apple (NYSE: AAPL) announced the two companies have partnered on a wellness app, Attain. The app, which Aetna and Apple have been working on for three years, is expected to launch this spring and will be available to up to 300,000 subscribers initially, according to CNBC, before […]

Aetna To Scale Up Medicare Advantage Senior Living Referral Platform

Picture an 83-year-old woman in Wisconsin who is increasingly prone to falls, researching assisted living communities. Unable to cut through a pool of options, she calls a referral service offered by her Medicare Advantage plan, where a consultant is able to narrow her choices based on select criteria she provides. This scenario is already coming […]

Top Senior Housing Trends in 2018

Senior living professionals have reasons to be excited as they turn the calendar to 2018, even in the midst of ongoing occupancy pressure and potential disruption from recent health care mega-deals. Perhaps most fundamentally, the passage of another year brings the long-anticipated baby boomer age wave that much closer. Yet, most boomers are still a […]

Aetna to Buy Coventry for $5.7 Billion, Bolsters Medicaid Enrollment Ahead of Expansion

Hartford, Conn.-based Aetna (NYSE:AET), one of the nation’s biggest health insurers, plans to buy fellow insurer Coventry Health Care (NYSE:CVH) in a $5.7 billion deal that will substantially bolster its Medicaid enrollment leading up to the Affordable Care Act’s Medicaid expansion.  The total transaction is valued at $7.3 billion, including the assumption of Coventry’s debt. […]