A Place for Mom CEO Larry Kutscher is stepping back from his role, with President Tatyana Zlotsky set to fill his shoes as the company’s top leader. With the move, Kutscher is transitioning to the role of chairman of the company’s board of directors. The company’s changes, effective May 2, are a part of a […]
A Place for Mom
Senior living referral company A Place for Mom is eliminating a senior living community liaison position in favor of a new strategy with “more direct” lines of communication with operators. The New York City-based company last week announced it is laying off its customer success management team, which makes up about 6.8% of its nearly […]
Partnerships USAA, A Place for Mom announce joint relationship A Place for Mom has announced a partnership to provide senior living advisory services to USAA, a veterans services provider with 13 million members. According to a press release, A Place for Mom advisors will offer personalized guidance and recommendations based on knowledge of Veterans Affairs […]
By: Zahida Siddiqi Senior living referral giant A Place for Mom is launching a new website meant to serve as a “one-stop-shop” for families in search of nursing homes. The new website, Nursinghomes.com, also marks the debut of the online referral giant in the nursing home sector. It puts vital information at prospective residents’ fingertips […]
A Place for Mom (APFM) is launching new enhancements for its online senior living referral platform in a bid to make those reviews more helpful for prospects and operators alike. New York City-based APFM is upgrading its existing review system, which compiles scores on an average rating of all family and resident reviews, with a […]
In recent years, A Place for Mom (APFM) CEO Larry Kutscher has led the organization through a “transformation.” That transformation, still ongoing, has resulted in a marketing and technology “machine” that Kutscher believes will help propel the industry into its next chapter. “We’re very focused on driving conversion and helping educate communities on how they […]
With each passing year, the tastes of senior living prospects become more sophisticated. Third-party referral companies are evolving and growing to meet those needs. Whether through launching a new company or bolstering existing efforts, senior living referral companies including A Place For Mom, Caring.com are ramping up their investments and switching up their strategies as […]
Each passing year brings closer the huge demand wave for senior living. And as 2023 begins, providers are more focused than ever on the next generation of consumers — but also are struggling to find ways to evolve the product as needed. The struggle is due to economic turmoil and uncertainty, with tight labor markets, […]
While many senior living providers continued the long march towards a pandemic recovery, the industry saw operators innovate with new development, and familiar players in the space face new challenges in 2022. Tackling the “quiet quitting” labor issue and reports of a Brookdale Senior Living (NYSE: BKD) sale led to the most-read top stories on […]
Senior living operators have been enacting changes in operations since the Covid-19 pandemic began, but some adaptations have been fleeting while others have proven longer-lasting. Recent conversations with several executives — including with large providers such as Brookdale, Frontier and Senior Lifestyle — highlight that operators now have committed to new practices across essentially every […]
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