Category: Senior Housing

For Online Senior Living Leads, Follow Up or Forget About It

Senior living providers have tended to discount online-sourced leads as less likely to be qualified, but marketers say a lead tracking strategy that includes building relationships with each and every inquiry can help boost conversion rates for tours and, eventually, move-ins.  Many providers tend to view online leads as inferior quality, says Todd Walrath, president… Read More »

Forbes: Boomers Favor Nontraditional Retirement Living

From co-housing to niche communities and the Village Model, today’s retirees have many, many options, writes author Beth Baker in a Forbes column this week. The emphasis is on community, she says, and the rising number of nontraditional options that are making waves.  “I started to see news articles about The Village Model and then… Read More »

Emeritus to Close Dallas Community, Cites Costly Building Code Updates

Costly building improvements is forcing Emeritus Corp. (NYSE: ESC) to close one of its outdated properties in Texas. Emeritus at Vickery Towers, located in the Dallas-Fort Worth area, will close its doors on July 15, according to a statement from Summer Hammerle, regional director of operations at Emeritus.  The community was first constructed in 1968,… Read More »

ARC Healthcare REIT Chases Growth With New NASDAQ Listing

The formerly non-listed real estate investment trust American Realty Capital Healthcare Trust, Inc. (NASDAQ:HCT) began trading on April 7 on the NASDAQ Global Select Market. Created in 2011 as a public non-listed REIT focused on healthcare real estate, ARC Healthcare stock closed at $10.55 on Monday after reaching a high of $10.70, with approximately 1.6… Read More »

Oakmont Senior Living Targets Calif. Expansion with 9 New Resort Properties

A California senior living resort developer and management company is betting big on expanding within the state, with nearly 10 projects under way or coming on line within a year’s time. Oakmont Senior Living has announced the construction of what will be its eighth and ninth communities in Northern California, for a total of 13… Read More »

SHN Summit Agenda Announced. Don't Wait to Buy Your Ticket

SHN Summit Agenda Announced. Don’t Wait to Buy Your Ticket

Senior Housing News invites you to the 3rd annual Senior Housing Summit coming up on July 17. Buy your ticket today! After two successful years in gathering senior living professionals to Chicago to discuss the most relevant cutting-edge industry topics, we’ve gathered two expert panels to provide perspective on hot topics in 2014. Date: Thursday, July… Read More »

10 Most Expensive States for Assisted Living

Long-term care is expensive across the country, but some states—particularly those on the East Coast—have much higher median costs than others, as demonstrated by Genworth’s 2014 Cost of Care Survey. Nearly half of the states have a higher median annual cost for care in a single-occupancy assisted living unit than the U.S. median of $42,000.… Read More »

A Place for Mom Boosts Senior Living Leads Services with New Updates

In efforts to better assist senior living providers in managing and evaluating relationships with prospective residents, lead giant A Place for Mom, Inc. has introduced new enhancements to its proprietary lead management software. New updates to the company’s You’ve Got Leads system include changes in functionality, which aim to drive user productivity and lead conversion… Read More »

Long Term Care Ombudsman Subject of Data Breach

The Michigan Department of Community Health is informing more than 2,500 individuals of a data breach that involved the state’s long term care ombudsman when his laptop was stolen earlier this year.  In late January, a laptop and flash drive were stolen from a State Long Term Care Ombudsman’s Office employee, potentially exposing personal information… Read More »