Why ‘Social Marketing’ Doesn’t Just Mean ‘Social Media’

Marketing Matters is brought to you by Solutions Advisors and Retiring by Design. Working together, Solutions Advisors and Retiring by Design give you the analytic and creative synergy to develop unique solutions and achieve optimum results for your senior living community, providing management, operations, marketing, and sales consulting services.  Facebook, Pinterest, Twitter, Instagram — the […]

3 Solutions to Age-Old Senior Housing Problems

Senior living is rife with opportunities. Yet perhaps the biggest opportunity lies in solving some of the age-old challenges that have historically plagued the industry. These challenges have persisted for years and represent bigger problems for senior living providers as a whole. They go beyond economic hurdles and housing market woes, and drill into the […]

Provider Sees Big Potential in Reinventing the Senior Living Salon

While many aspects of senior living have made recent strides, from dining services to interior design, one relative newcomer is targeting a specific aspect of senior living that many communities share, but often is not the first target for new resources: the salon. Launched in 2008 through a partnership between two co-founders — John Polatz, […]

HCN’s New Big Bet on Post-Acute Care Signals Industry Sea Change

Health Care REIT (NYSE: HCN) has long invested in skilled nursing properties, but the REIT’s recent $1.4 billion partnership with Mainstreet signals a shift in the investor’s strategy of late that’s representative of a much larger transition for health care in general. More specifically, the investment points to broader change on the horizon for skilled […]

Most Shared: The Apple Watch and Senior Care, Made-to-Order CCRCs

Senior Housing News wrote them, you read them and passed them along to your friends and colleagues. Here are the most shared posts from SHN this week: How the Apple Watch Will Revolutionize Senior Care—The long-anticipated Apple Watch was unveiled this week by the tech giant. SHN takes a look at how it stacks up […]

The ‘A’ List: How Senior Living is Keeping Credit Ratings High

Continuing care retirement communities (CCRCs) face a challenging market. They are susceptible to economic fluctuations that can tank their occupancy levels, and they cater to an aging population that’s living longer and increasingly wants to age in place at home. But there’s one thing that does work in their favor: a good credit rating — […]