30% Medicare Advantage Penetration Rate in Senior Living Presents ‘Tremendous Opportunity’

About 30% of assisted living residents are enrolled in a Medicare Advantage (MA) plan, which is just slightly lower than the roughly 34% of seniors living in private housing who are enrolled in MA. Nearly the same percentage of independent living residents — almost 31% — are Medicare Advantage beneficiaries, according to a new data […]

Welltower CEO: We Aim To Mimic High-End Senior Living at $1,000 Price Point

Real estate investment trust Welltower (NYSE: WELL) made headlines last week with the official introduction of its new middle-market brand, welltowerLIVING. On Monday, Welltower CEO Tom DeRosa provided additional insight into how the plans for welltowerLIVING fit into a larger strategy to create senior living options for the vast cohort of aging middle-income baby boomers. […]

CMS Chief Defends Rule That Could Saddle CCRCs with High Taxes

Senior living operators and residents alike are concerned about a proposed federal regulation that could result in steep tax bills for continuing care retirement communities (CCRCs) — and they may now have reason to be more worried about that rule taking effect as written. On Wednesday, the Centers for Medicare & Medicaid Services (CMS) published […]

Federal Lawsuit Claims CVS Health/Omnicare Improperly Refilled Meds Across 3,000-Plus Senior Living Communities

Long-term care pharmacy giant Omnicare and its parent company CVS Health (NYSE: CVS) are defendants in a federal lawsuit alleging that hundreds of thousands of drugs were improperly dispensed to senior housing residents over a period of years. The complaint, filed Tuesday by the Manhattan U.S. Attorney’s office, and an accompanying press release name-check several […]

Buttigieg Long-Term Care Plan Includes $90-Per-Day Assisted Living Provision

South Bend, Indiana Mayor and Democratic presidential hopeful Pete Buttigieg on Monday released a detailed, 19-page proposal to make long-term care for seniors more affordable and accessible, and allow retirees to maintain their economic independence. The centerpiece of Buttigieg’s plan is a benefit program, “Long Term Care America,” that would provide eligible seniors — those […]

Inside the New Medicare Advantage Push from 10 Senior Living Providers

As more senior housing and care providers get in the Medicare Advantage (MA) game, it is becoming increasingly clear that they are playing a team sport. A striking example comes from Minnesota’s Twin Cities, where 10 different providers have come together with a health insurer and a geriatric medical practice/care management organization to launch one […]

3 Business Benefits of Closer Senior Living, Hospice Alignment

For nearly a decade, American seniors have steadily grown more comfortable with hospice. Nowhere has that growth manifested itself more than in assisted living. Yet for a variety of reasons — including the lingering taboo around hospice and the administrative burdens that come with Medicare — hospice remains largely an assisted living outsider, according to […]