Why Senior Housing Assets Are Taking Longer To Sell

Investor interest in senior housing remains strong and will continue for the foreseeable future, but the marketing period for assets has grown longer. This may signal a growing disconnect between buyers and sellers, but also reflects the expanding investor pool and current headwinds hitting the sector. Increased marketing time was among the findings of the […]

New Program to Bridge Senior Living, Health Systems

With the ever-increasing desire to partner with health systems and hospitals, more senior living providers are making an effort to engage through a variety of emerging programs.  Minnesota-based senior living provider The Goodman Group has recently launched its Platinum Passport Services program at its community in Eagan, Minnesota, to bridge the gap between senior housing and […]

How Smart Marketing Combats ‘NIMBY’ Woes in Senior Living

Marketing Matters is brought to you by Solutions Advisors and Retiring by Design. Working together, Solutions Advisors and Retiring by Design give you the analytic and creative synergy to develop unique solutions and achieve optimum results for your senior living community, providing management, operations, marketing, and sales consulting services.  With the number of older adults […]

Confessions Behind the Senior Living Marketing Challenge

Marketing Matters is brought to you by Solutions Advisors and Retiring by Design. Working together, Solutions Advisors and Retiring by Design give you the analytic and creative synergy to develop unique solutions and achieve optimum results for your senior living community, providing management, operations, marketing, and sales consulting services.  Senior living marketing executives might say […]

20 Dos and Don’ts When Advertising to Baby Boomers

Marketing Matters is brought to you by Solutions Advisors and Retiring by Design. Working together, Solutions Advisors and Retiring by Design give you the analytic and creative synergy to develop unique solutions and achieve optimum results for your senior living community, providing management, operations, marketing, and sales consulting services.  Baby boomers may be the new […]

3 Ways Operators Find the Silver Lining in Negative Reviews

Marketing Matters is brought to you by Solutions Advisors and Retiring by Design. Working together, Solutions Advisors and Retiring by Design give you the analytic and creative synergy to develop unique solutions and achieve optimum results for your senior living community, providing management, operations, marketing, and sales consulting services.  Both positive and negative online reviews […]

How Providers Are Using ‘Live Chat’ to Drive Senior Living Leads

Marketing Matters is brought to you by Solutions Advisors and Retiring by Design. Working together, Solutions Advisors and Retiring by Design give you the analytic and creative synergy to develop unique solutions and achieve optimum results for your senior living community, providing management, operations, marketing, and sales consulting services.  By offering a chat service to […]

3 Ways Video Analytics Are Changing Senior Living Marketing

Marketing Matters is brought to you by Solutions Advisors and Retiring by Design. Working together, Solutions Advisors and Retiring by Design give you the analytic and creative synergy to develop unique solutions and achieve optimum results for your senior living community, providing management, operations, marketing, and sales consulting services.  High definition video tours have long […]