Senior living operators must speed up lead times and manage resident turnover more swiftly to keep pace with the changing sales cycle amid rising acuity and rising demand. The good news is, they have plenty of opportunities to do so. From engaging prospects on community waiting lists more thoroughly to changing technology systems to support […]
This article is available as part of your SHN+ membership With a shifting outlook for the senior housing industry as a whole, the chief executive of Sonida Senior Living (NYSE: SNDA) is feeling good about the remainder of 2024. The Dallas-based company also has undertaken initiatives to address some of the top challenges still facing […]
With rising acuity in communities, senior living operators are changing how they market independence, lifestyle and care. They feel the push to get more creative in engaging with prospective residents given that the sales cycle continues to get longer and customer preferences have changed amid demographic shifts. Since 2020, operators have seen an increased age […]
This article is part of your SHN+ subscription From being “compassionately aggressive” in order to increase conversions, to having sales teams trained to handle various aspects of both marketing and sales in “centralized systems,” many providers are making significant changes to their senior living sales practices. This comes as operators make strategic investments in new […]
As it gears up to serve a new generation of residents, the senior living industry would do well to study the ways that large retail organizations such as Amazon and Kroger have deepened health care offerings in recent years. What is helping set the stage for senior living providers to get more involved in the […]
The Headwaters Group is forging ahead with its active adult strategy in 2024, emerging as a growing player in an increasingly competitive sector. “2024 is the year of building,” Headwaters’ Managing Partner Ben Burke said. “We are going to be breaking ground on four communities, and [are] finalizing our brand and getting really to begin […]
Senior living providers must adapt to a new sales landscape in 2024 where tours and leads may be plentiful, but improving move-ins and conversions remains a harder task. Operators have changed sales processes and increased investment in tech to support operations, from clinical to sales departments that have led the industry into a new era […]
This article is available as part of your SHN+ membership Senior living leaders often talk about the generational tailwinds ahead in the form of an aging demographic of baby boomers. What they don’t talk about as much is how those trends will affect their companies in potentially negative ways. As the boomers age, so too […]
Rose Villa Senior Living has grown to include 22 acres across a garden campus in the Portland, Oregon area. Recently, the community completed the addition of two buildings at the heart of its urban core to improve resident wellbeing. Rose Villa expanded to accommodate new neighborhoods and updated community amenities in multiple phases. Its third […]
This article is available as part of your SHN+ membership Industry heavyweights Welltower (NYSE: WELL), Ventas (NYSE: VTR) and Brookdale (NYSE: BKD) have now reported their Q423 and full-year results, and some themes and trends have emerged. The news is generally positive for the state of the industry, with leaders from all three companies zeroing […]
