As calendars flip to December, the exercise of reflecting on the past year and planning for the future is more necessary — and more difficult — than ever. How to sum up a year marked by Covid-19, protests for racial justice, and a presidential election, among other changes and upheavals? And what lessons can be […]
It’s with great pleasure that I’ll be sharing these exclusive messages as part of your SHN+ membership, as well as regularly offering observations, analysis and opinions based on our reporting and conversations with industry leaders. While senior living providers are again in the trenches as Covid-19 infection rates soar across the United States, industry leaders […]
Leaders with Bridge Senior Living believe that the Covid-19 pandemic is widening the gap between the best operators and the rest of the pack — and in the future, capital providers and consumers will flock to those top performers while avoiding the rest. “We think that the distance between the top-tier operators and the non-top […]
With Covid-19 infection rates surging across the country, senior living providers are once again tightening restrictions and relying on pandemic response protocols established over the last eight months. Atria Senior Living has consistently emphasized the importance of Covid-19 testing as a cornerstone of its strategy, and that again is in evidence. Over the last two […]
Amazon (Nasdaq: AMZN) is continuing its push into the older adult market with the launch of an Alexa app called Care Hub, as well new tools recently made available via Alexa for Hospitality. These developments are notable for senior living providers because they offer some new capabilities for Echo devices deployed in communities, and show […]
Vitality Living has partnered with noted hotel developer Fusion Hospitality to launch a new senior living brand, Landmark Lifestyles. Plans for the new brand exemplify several growing trends in senior living, including a focus on smaller cities with rising profiles, and hotel conversion projects. A Landmark Lifestyles project taking shape in Tupelo, Mississippi will be […]
An increasing number of senior living and care providers are launching Medicare Advantage (MA) plans, pursuing potential clinical and financial benefits despite new challenges posed by Covid-19. In 2020, 76 Medicare Advantage special needs plans (SNPs) were directly owned by senior housing and care providers, including skilled nursing and assisted living companies. For plan year […]
Aging Media Network, the parent company of Senior Housing News, is highlighting the very best marketing and advertising in senior living. Over the past several months, senior housing providers have demonstrated remarkable creativity, reaching the marketplace in new ways and with new messages in the midst of a frightening public health crisis. “This is a […]
National Health Investors (NYSE: NHI) has extended additional rent deferrals to Bickford Senior Living, and executives with the real estate investment trust (REIT) are keeping their options open in terms of further tenant support given the unpredictable nature of Covid-19. “We’re unwilling — so to speak — to make long-term decisions at what we hope […]
While highrise senior living projects are grabbing headlines in major metropolitan areas such as New York City and Washington, D.C., the trend is also playing out in smaller cities around the country. One case in point is a 24-story continuing care retirement community (CCRC) expansion that recently topped out in Norfolk, becoming the tallest residential […]
