Content marketing — it’s a necessity to keep prospective senior living residents and their influencers engaged, and to guarantee that they’ll think of you first when it’s time to get their care needs met.
But what should the goal of your content marketing be, exactly? How can you do it well, without breaking the bank or hiring an outside agency? And why is achieving successful content marketing so critical right now?
All this and more will be discussed in Caring.com’s next free Digital Marketing Academy webinar: “Beyond the Buzz: Content Marketing for Senior Care Companies.” The webinar will offer recommendations from industry experts, as well as actionable ideas that you can do yourself to engage your prospects with compelling information.
During the webinar, participants will hear from:
- Katie Roper, Caring.com vice president
- Merrily Orsini, president/CEO of corecubed
- Brandi Towns, director of content strategy, reputation and social at GlynnDevins
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Tune in to be among the first to learn about Caring.com’s brand new Content Marketing Program, “Content Made Simple.” Through this new free program, Caring.com will give you plenty of ideas for things you can write on your blog, Facebook and LinkedIn, and other content marketing tips and best practices.
“Beyond the Buzzword: The Power of Content Marketing for Senior Care” is taking place Thursday, February 11, at 11:00 a.m. PT (2:00 p.m. ET).
“For most marketers today, content is an important tool, but for those marketing senior care it’s maybe even more important,” Roper says. “You’ve got prospects who know very little about your services, it’s typically a long and emotional decision, and there are lots of different parties involved. You can bug people over and over with phone calls, or you can offer them information that really helps them get through the decision—and of course presents what your community has to offer in the best possible light.”