Senior Housing Execs to Double Down on Training in 2014

| October 31, 2013

When it comes to issues that keep senior living providers up at night, training is at the top of the list, agreed executives at the 2013 annual NIC conference, especially as it’s tied so closely to care. 

A huge component of quality care is staff training, the participating executives said, and many providers are already developing and finessing their own training programs. 

Capital Senior Living (NYSE:CSU) has employees attend what’s called the Capital Senior Living University in Dallas for a comprehensive, three to four day training program. Regional directors play a big role in training, says CEO Larry Cohen.

“Our philosophy is to empower communities to operate at autonomous businesses. It’s based on a very strong regional infrastructure,” he said during the NIC session. 

Capital Senior Living used to primarily own and operate independent living communities but in the last few years has transformed its portfolio to almost 50% assisted living units through acquisitions and unit conversions. 

As a result, the company has been forced to take a much closer look at the clinical, safety, and risk management sides of the business, Cohen said, using both in-house and third parties to train staff in communities along with webinars. 

“We have mechanisms where we grade our communities,” said Cohen. The company is seeking ways to measure outcomes, too, as part of its core philosophy to improve the quality of care to residents.

Each community is graded on a regular basis on categories such as mitigation management, documentation, dietary, activity programs, and quality of staff. The company then creates action plans for any community with grades beneath 90%.

Vi Living’s approach is very similar, according to company president Randy Richardson. The company has about 3,000 employees across its 10 CCRCs and plans to spend $2.5 million on training or training-related programs in 2014.

“That’s the level of commitment we’ve made in the organization,” Richardson said. “It’s as important as reinvesting capital into the asset.”

Turnover at Vi communities is at about 19%, he said, about half of which is voluntary on the part of the company. The retention rate for assisted living employees in 2011, meanwhile, was 73%, according to a survey conducted by the National Center for Assisted Living with collaboration from several other industry trade groups.

Richardson attributed the company’s lower turnover to its training and reinvestment policies. 

“We decided we want to be a learning organization,” he said, adding that he’s a “champion” of investing in his employees. “When you reinvest in your people, they don’t leave. They tend to stay. I found training as a mechanism, a way to reinforce the culture of what we want to deliver in our communities.” 

What senior living providers deliver is service and care, said Richardson. 

“It’s a great investment, and it’s a great return on investment to make that kind of commitment to the employees and the organization.” 

 Written by Alyssa Gerace


Companies: , ,

Category: Management & Operators, Senior Care, Senior Housing, Senior Living

Comments (1)

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  1. Traci Bild says:

    Love the focus of this article. As the owner of a training company, I get to see the impact that quality training can make on an organization. Additionally, employees like to know that their employer is investing in them and equipping them to do their job better. It's also important to provide follow up coaching or frequent recurring training to ensure the information learned sticks long-term. Great article! Traci