Despite average increases in salaries for marketing professionals working in continuing care retirement communities from 2012 to 2013, the field saw the highest average turnover rates nationally at nearly one-third, according to a recent salary and benefits report.
A total of 515 facilities participated in Hospital & Healthcare Compensation Service’s 2013-2014 CCRC Salary & Benefits Report. Nearly 79% indicated they are not-for-profit, while 21% said they are for-profit, and 95% identified as a CCRC.
Directors of marketing saw a 1% salary increase between April 2012 and March 2013 to $71,970, looking at all participating facilities in HHC’s study. Marketing coordinators saw the biggest jump among marketing positions listed, up 6.3% to $43,277. Marketing representatives saw salaries trend upward an average of 2.42% to $47,236.
During that 2012-2013 timeframe, management salaries for CCRCs reporting increases rose an average of 2.69% across the nation, with the highest average increases (3.26%) seen in the northeastern central states of Illinois, Indiana, Ohio, Michigan, and Wisconsin.
Nonmanagement positions saw salaries increase slightly less, an average of 2.47%, similar to rates for registered nurses (up 2.44%), licensed practical nurses (up 2.43%), and certified nursing assistants (up 2.45%).
Positions with the highest percent increases in wages include household coordinators for activities and social services (14.2% and 14.6%, respectively); occupational therapy aides (10.5%); marketing coordinators; registered clinical dietitians (6.1%); chief financial officers (6%); and executive directors (5.8%).
Among positions seeing the biggest average decreases in salaries between 2012 and 2013 are directors of dining/food services (down 8.9%); social service and activity directors (down 8.6%); and nursing home assistant administrators (down 7.06%).
The full report can be accessed through HHC’s website.
Written by Alyssa Gerace
