Movers & Shakers – People and Positions for May

| May 30, 2013

Senior living professionals have been moving on up the ladder, with several promotions in this edition of Movers & Shakers along along with new appointments and hires. 

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Ventas Announces Several Promotions

Ventas, Inc. (NYS: VTR) recently announced the following promotions:

John D. Cobb was promoted to Executive Vice President and Chief Investment Officer, from Senior Vice President. Cobb, who joined Ventas in 2010, is responsible for the Company’s extensive acquisition and investment activity, including seniors housing, medical office buildings and other healthcare properties.

Before joining Ventas, Cobb was President and Chief Executive Officer of Senior Lifestyle Corp., and earlier in his career, he held various positions with GE Healthcare Financial Services, a division of GE Capital Corp, which is a subsidiary of General Electric Corp. Cobb is on the Board of Directors of the National Investment Center for the Seniors Housing and Care Industry (NIC) and is a member of the Executive Board of the American Seniors Housing Association. He holds a BA in Finance from Lehigh University.

Lori B. Wittman was promoted to Senior Vice President, Capital Markets and Investor Relations, from Vice President. As head of capital markets, Wittman is responsible for managing the Company’s debt and equity raising activities, investor relations and relationships with its capital partners. Wittman joined Ventas in 2011.

Previously, she was the CFO and managing principal of Big Rock Partners, a real estate private equity firm. Prior to that, she served as Senior Vice President and Treasurer for General Growth Properties. She sits on the board of Hedge Funds Care where she co-chairs the granting committee. She has a BA in Geography and Sociology from Clark University, a Master of City Planning from University of Pennsylvania and an MBA from the University of Chicago.

Joy L. Butora was promoted to Vice President, Asset Management, from Director. In her current position, she is responsible for financial oversight and analysis of the Company’s seniors housing operating portfolio and managing relationships with third-party management companies. Butora joined Ventas in 2007 as an asset manager.

Previously, she was employed in various positions in the healthcare and senior living industries. Butora holds an MBA in Finance from Saginaw Valley State University and a Bachelor of Business Administration from the University of Michigan – Flint.

Will Germain was promoted to Investment Officer, Medical Office Buildings, from Director. In his position, Germain is responsible for originating, underwriting and executing medical property acquisitions and development opportunities. Previously, he held various positions with Ventas. Before joining Ventas in 2006, Germain worked at GE Capital Corp., a subsidiary of General Electric Corp. He received a Bachelor of Finance from the University of New Haven.

AdCare Appoints Ronald Fleming as New CFO

AdCare Health Systems, Inc. (NYSE MKT: ADK) announced on May 1 that Ronald W. Fleming will join the company’s senior management team as Chief Financial Officer, effective May 15, 2013, replacing former CFO Martin Brew who announced his resignation in mid-April in relation to extensive accounting errors that impacted the company’s financial statements for all of 2012.  

Fleming, a certified public accountant, has over 25 years’ experience as a seasoned healthcare financial executive.

Most recently Fleming held the position of CFO for the largest oncology physician practice in Georgia with more than 25 locations, 45 physicians, and annualized revenue approximating that of AdCare. Prior to that, he was CFO of a skilled nursing startup that grew from $15 million to more than $100 million through acquisitions in less than one year.

The bulk of Fleming’s experience was as Vice President, Controller and Chief Accounting Officer of Mariner Health Care, Inc. and its predecessors, which at the time was a publicly held post-acute provider with more than 400 long-term care facilities, 175 rehabilitation clinics, 40 long term care pharmacy branches and 1,200 therapy service contracts in 45 states.

“We are pleased to welcome Ron, a financial executive with deep experience and talent, to the Company,” said Boyd P. Gentry, AdCare’s Chief Executive Officer. “In his career, he has created and led financial organizations in rapidly growing multi-location, multi-state operations, including the successful integration of acquisitions. His background includes initial public offerings, financial reporting, mergers and acquisitions, and he has experience interfacing with board members, investors, and debt holders. His expertise will serve AdCare well at this important inflection point in the Company’s growth initiatives.”

Integral Senior Living Promotes from Senior Management Team

Integral Senior Living (ISL), a leader in managing senior living communities, is pleased to announce that it has promoted Jason Engelhorn, and Mandy Hampton each to the role of Divisional Vice Presidents of Operations. In addition it has promoted Mike Zeug to Regional Vice President of Operations.

Jason Engelhorn joined ISL in 2010 as Regional Operations Director. In 2012 he was named Regional Vice President of Operations. He has more than 15 years experience working in the senior housing industry.

Mandy Hampton joined ISL in 2005 as a Business Office Director. She epitomizes the ISL success-story, progressing her career within the company where she became a Regional Operations Director in 2009 and a Regional Vice President of Operations in 2012.

Mike Zeug joined ISL in 2012 as a Regional Director of Operations. Zeug brings over 14 years of senior living executive management experience to the position.

The Shelter Group, Brightview Senior Living Promote Five to Management Positions

Andrea Griesmar, Alan Siegfried, Andrew Teeters, Brian Engle, Leslie Robinson, and Judy Paschkusz-Weiss all in new management roles

The Shelter Group, a national real estate development and property management company based in Baltimore, announced Wednesday the promotion of Andrea Griesmar to Senior Vice President of Human Resources for Shelter Properties and Brightview Senior Living. As Senior Vice President of Human Resources, Griesmar has broad human resources oversight for the organization including 23 full-service senior living communities in Brightview Senior Living, 46 multi-family and senior apartment communities in Shelter Properties, and a full scale development organization in Shelter Development.

Prior to joining Shelter, Griesmar served for more than eight years as Senior Vice President, Human Resources for The Columbia Bank, a regional bank headquartered in Columbia, Md. In addition, she has held human resource, training and development and operations management positions with a variety of financial services companies and has consulted with both public and private sector organizations. Griesmar is a graduate of Purdue University and resides in Eldersburg, Md.

Also on Wednesday, The Shelter Group announced the promotion of Alan Siegfried to Vice President of Project Management for Shelter Development, LLC. In this position, Siegfried is responsible for managing the design development and project management functions for all new-build assisted living and active senior communities, as well as the company’s market-rate and affordable community development programs. In addition, he is responsible for the ongoing development of all Senior Living design standards for the company.

Siegfried has more than 34 years experience in retail, commercial, health care, hospitality and residential property development and construction management. Prior to joining Shelter, he was the lead Project Director for Marriott International, responsible for the design and project management of corporate-owned select-service hotel properties located throughout the eastern United States.

Siegfried earned a Bachelor of Science degree in Civil Engineering degree from Lehigh University. He resides in Woodbine, Maryland.

The company also announced the promotion of Andrew Teeters to Vice President. As Vice President, Teeters is responsible for the site selection and development of new Brightview Senior Living communities.

Brightview Senior Living is a senior-focused part of The Shelter Group. Brightview communities offer independent living, assisted living and Alzheimer’s care options. There are twenty-five Brightview communities in nine states: Connecticut, Florida, Maryland, Massachusetts, Missouri, New Jersey, Pennsylvania, Rhode Island and Virginia.

Prior to joining Shelter, Teeters was a land acquisition manager for two national homebuilders, responsible for the land acquisition and development of residential properties across Maryland. Teeters earned a Bachelor of Science degree in Mechanical Engineering from the University of Maryland and is a licensed Professional Engineer. He resides in Bethesda, Md.

Another promotion announced by Brightview Senior Living was that of Brian Engle, who has been promoted to Senior Vice President of Operations. As Senior Vice President, Mr. Engle leads an expanding team of regional directors and subject matter experts who are responsible for delivering service to residents and families. He oversees the operations at all the

 Engle joined Brightview Senior Living in 1993. Over the years, he has been an integral player in virtually every aspect of building the Brightview SeniorLiving brand – from input into site selection, product design and offerings, organization deployment, brand standards, customer service, and associate retention.

Prior to joining Brightview, Engle held positions in finance and accounting. After earning a bachelor’s degree from Gannon University, Mr. Engle continued taking graduate courses at the University of Baltimore and John’s Hopkins University, where he completed the Senior Living Operations Management course. He resides in Lutherville, Md.

Brightview Senior Living also promoted Leslie Robinson to Regional Vice President of Operations. As Regional Vice President, Robinson is responsible for oversight of existing as well as start-up communities within Brightview Senior Living’s markets in Maryland and Virginia.

Robinson has more than 24 years experience in the senior care and housing industry. Prior to joining Brightview Senior Living in 2006, she worked for Life Care Services in several capacities including executive director and corporate operations director. She is a licensed nursing home administrator in Maryland and Delaware. In addition, she is an active member of LifeSpan Network, serving as Secretary on the Executive Committee of the Board of Directors.

Robinson earned a Bachelor of Science degree in Health Planning & Administration with a minor in Individual and Family Studies from Penn State University. She resides in Crownsville, Md. 

The Shelter Group also promoted Judy Paschkusz-Wiss to vice president of financial and market analysis for Shelter Development, LLC. She will be responsible for the financial analysis supporting development and acquisition activities. 

Paschkusz-Weiss has extensive experience in all areas of financial analysis and management reporting with over fifteen years in the healthcare industry. Most recently, she was Director of Financial Analysis and Budgeting for NeighborCare Pharmacy, Inc. Prior to that, she served as Director of Finance and Business Analysis for ManorCare Inc. Pashckusz-Weiss earned a BS degree in Accounting from Brooklyn College and an MBA in Finance from The Wharton School at the University of Pennsylvania. She resides in Pikesville, Md.

Richard Yannone Joins Remedi SeniorCare as Vice President of Financial Planning & Analysis

Remedi SeniorCare has named Richard Yannone as the Vice President of Financial Planning and Analysis. In this role, Yannone will serve as a key member of the corporate financial leadership team and as an integral interface between pharmacy General Managers, senior operational management and corporate management.

Yannone will be responsible for providing value-added business analysis as well as defining meaningful financial and operational metrics that lead to insightful, accurate business decision-making. He will be responsible for overseeing a financial planning organization that has a comprehensive understanding of all key business drivers and sophisticated financial models.

Yannone joins Remedi after serving as a consultant to Apria Healthcare and Applied Medical. He held previous positions as Vice President, Finance, at AMN Healthcare and the Executive Director Financial Planning and Assistant Treasurer at Watson Pharmaceuticals in Corona, California. His MBA was earned at University of California, Irvine and his Bachelor of Science in Finance at San Diego State University.

Erickson Living Names Matt Neville Executive Director of Highland Springs

Highland Springs, the Erickson Living retirement community, announced the appointment of Matt Neville as its Executive Director. With oversight of Resident Life and General Services, Neville has served as the Associate Executive Director at Highland Springs since 2010.

In his new leadership position, Neville will oversee daily operations at the 89-acre community that is home to over 600 residents and 300 total employees. Neville has over twenty years of operations and finance experience. He joined Erickson Living in 2005 as Finance Director of the Chicago-based community. In 2007, he relocated to Denver to assist with the opening of Wind Crest while serving as Regional Finance Director, responsible for the western-based Erickson Living communities.

He has a Bachelor of Science degree from Illinois State University and holds a CPA designation. Neville resides in Frisco, Texas with his wife, Kelly, and two children.

Mainstreet Hires Scott White as Executive Vice President—Finance

Mainstreet Property Group recently announced that Scott White has joined the senior management team as Executive Vice President — Finance. In this role, White will focus on driving the fundraising and capital markets needs for Mainstreet’s rapidly growing business.

White most recently served as a Senior Vice President in the Private Funds Group of Brookfield Asset Management. Prior to that, he held senior roles in Citigroup’s Investment Bank covering both health care companies and alternative asset managers at various points in his career. White also worked for PricewaterhouseCoopers.

White holds a BA and MBA from Rutgers University as well as a JD from University of Pennsylvania Law School.

James F. Boris, III Joins Centerline Capital Group to Expand FHA Lending Platform

Centerline Capital Group, a provider of real estate financial and asset management services for affordable and conventional multifamily housing and a subsidiary of Centerline Holding Company, announced recently that James F. Boris, III has joined the firm to expand its FHA lending platform. Boris has extensive experience in financing multifamily and senior living communities across the country.

Named Director in the Affordable Housing Debt division, Boris will operate out of Centerline’s Chicago office and will report to Philip Melton, Senior Managing Director. He will be responsible for originating and closing loans nationwide.

Prior to joining Centerline, Boris was the Founder and Chief Executive Officer of Illinois-based Paradise Senior Communities, LLC, a firm that managed luxury, private pay assisted living and memory care facilities located throughout suburban Chicago. Before that he was Founder and Managing Member of Tanzanite Development Company, LLC, a company that strategically acquired and re-zoned sites for senior housing developments.

Earlier in his career, Boris held key positions with American Mortgage Solutions, LLC, Arbor Commercial Mortgage, LLC, GMAC Commercial Mortgage Corporation, Cambridge Realty Capital and Coldwell Banker.

He earned a Bachelor of Business Administration with a focus in real estate and finance from Eastern New Mexico University.

Healthcare Leaders Goode & Neff Form Renaissance Healthcare Partners, LLC

Healthcare leaders Brian C. Goode and Stephen H. Neff have founded Renaissance Healthcare Partners, LLC, which aims to acquire, operate and manage skilled nursing and rehabilitation centers throughout the New England region. The team created the company in response to the need for solutions and leadership in a rapidly changing healthcare marketplace.

“Healthcare is changing and the pace of change will accelerate. The leadership of skilled nursing and rehabilitation centers must align with physicians, hospitals and insurance companies and be a meaningful player in a complex healthcare ecosystem. Brian and I see this future and will lead Renaissance to do a great job for our patients and residents in our fast changing healthcare world,” says Neff.

Goode is a healthcare leader who founded and recently sold Excella Healthcare, Inc. prior to becoming a Partner at Renaissance. Excella operated in five states and provided outstanding Medicare certified home health and rehabilitation services. Goode is best known for his skills in reimbursement, quality, automation, productivity and information technology. He was also the Chief Financial Officer of Therapy and Homecare Company, served on the CFO board of directors of Covenant Health Systems and was the Manager of Corporate Budget and Forecasting for Mediplex Group.

Neff brings over three decades of experience to his role as Partner at Renaissance. He was most recently the President and Chief Executive Officer of Aviv Centers for Living. Prior to his post at Aviv, Neff was the President and Chief Executive Officer of New Island Hospital in New York, as well as the Senior Vice President and Chief Financial Officer for Affinity Health Alliance in Maryland. Neff also was the Chief Financial Officer for both Jewish Social Service Agency of Greater Washington and Hadley Memorial Hospital. 

The Palace Management Group Hires New Entertainment Director

The Palace Management Group, one of South Florida’s foremost companies specializing in senior living, has named Susan Waitzman, director of entertainment for The Palace Royale, the catered-living community at the Palace Kendall campus.

Waitzman has over 20 years of experience in the entertainment and cruise ship industries and is responsible for creating and facilitating a comprehensive activity calendar for residents. She also arranges and coordinates entertainment, speakers and instructors.

Her diverse career encompasses varied experience in theatrical arts and performing and as a talent agent. She has a Bachelor of Science Degree in Hospitality, Tourism Destination Business Management from Niagara University and an associate’s degree from American Academy of Dramatic Arts in New York.

Mark Goldberg Appointed COO of American Senior Services Incorporated

American Senior Services Incorporated (ASSI) announced recently that Mark Goldberg, a leader in the long-term care planning field, has joined as Chief Operating Officer.

Goldberg started his career in the long-term care planning field as a top agent at Amex Life in 1991, and later moved into sales management. In 1996, he transitioned to Transamerica to support the company’s desire to create an independent national career force for long-term care insurance agents. Transamerica merged with ACSIA in 1998, which was sold in 2000 to Conseco, a Fortune 100 company. Goldberg was appointed to Vice President, which he held until 2002 until he left to support Prudential with its new long-term care insurance career program.

Goldberg returned to ACSIA in 2004 as National Sales Manager, and was later appointed President in 2007, where he remained until 2013, leading the company to eight consecutive years of double-digit growth.

Legend Retirement Announces Name Change and Rebranding Initiatives

The Covenant Group, based in Fort Worth, Texas, and its affiliate Legend Retirement Corp. has announced rebranding efforts, including a name change, new logo and new website for its operations company. Effective April 25, Legend Retirement Corp. has been renamed to Sagora Senior Living. The name Sagora was created by combining two words: Sage, meaning wisdom or wise, and Agora, meaning a gathering place.

“We chose the name Sagora to symbolize our Resident First Philosophy and our commitment to serve our residents,” states Bryan McCaleb, President.

Legend Retirement Corp currently operates 14 independent living, assisted living and memory care communities in Texas, Oklahoma, Alabama and Florida.

Bill Vaughan Joins Remedi SeniorCare for LTC Education, Consulting Platform

Remedi SeniorCare has named Bill Vaughan as the new Vice President of Education and Clinical Affairs. In this new role, Vaughan will serve as a key clinical resource for Remedi customers, partners and industry professionals. He will work to further Remedi’s footprint throughout the industry, contributing thought leadership through educational and consulting engagements at key venues, Remedi pharmacies and in the media.

Vaughan’s area of focus will include the promotion of Remedi’s innovative, leading-edge pharmacy solutions—including Paxit  automated medication dispensing—in conjunction with industry best practices to address the complex clinical and regulatory challenges in long-term care. He will also work with Remedi customers and partners to improve the regulatory oversight of healthcare facilities and advance person-centered care across the board.

Vaughan recently retired after a 25 year career with Maryland’s regulatory agency, the Office of Health Care Quality. After spending 14 years as a Health Facility Surveyor, he was promoted to Chief Nurse of the Office in 2001. In this position, he provided clinical guidance and oversight to the agency’s 120 surveyors. Prior to his work with the state, Vaughan held various leadership roles in nursing. He received his Bachelor of Science in Nursing at the University of Maryland at Baltimore.

NIC Expands Product Sales & Service Team for NIC MAP

The National Investment Center for the Seniors Housing & Care Industry (NIC) is pleased to announce the arrival of John Blumer, who joins NIC as National Sales Director and Kristen Joy, Senior Sales Director, NIC MAP.

Blumer and Joy bring a wealth of knowledge and experience to the NIC team. In this new position, Blumer will provide strategic direction of the NIC MAP® Data service and Joy will focus on expanding the subscriber base.

Blumer was previously Regional Sales Director at CoStar Group and Managing Director of CBRE’s Baltimore office. He has a Master’s Degree in Real Estate from John Hopkins University, where he has been a member of the Real Estate Advisory Board for twenty years.

Joy brings seventeen years of commercial real estate sales and marketing experience gained as a Sales Director at CoStar Group and as Director of Marketing at the Trammell Crow Company in Baltimore. Kristen is a graduate of Towson State University.

Rob Young Named VP Sales & Marketing at Covenant Retirement Communities

Rob Young has been appointed Vice President of Sales and Marketing for Covenant Retirement Communities Inc. In his new position, Young oversees corporate sales and marketing strategies, policies and resource services for the company’s 14 communities nationwide. He will work from corporate headquarters in Skokie, Ill., and report to
Executive Vice President for Operations Terri Cunliffe.

Young brings more than eight years of sales experience in senior living and luxury home sales to his new position. Before joining Covenant Retirement Communities, he was vice president of sales and marketing for Century Park Associates, Chattanooga, Tenn., a privately owned developer/operator of 48 continuing care retirement, independent and assisted living communities for senior adults. Young also has six years of VP and sales management experience in the commercial, hospitality, residential and second-home real estate arenas.

He began his career in TV news and has worked in five U.S. markets. While at KGMB-TV, Honolulu, he won an Emmy Award from the National Association of Television Arts and Sciences for a one-hour special on the 60th anniversary of the Pearl Harbor attack. Active in his local community, Young managed charitable initiatives for Hawaii Food Banks, Habitat for Humanity, literary education initiatives and reading to students.

Young graduated from The Ohio State University, Columbus, Ohio, in 1988, with a bachelor’s in television broadcast journalism and a minor in Spanish. He and his family will relocate from Atlanta to Chicago.

Piper Jaffrey Hires Healthcare Investment Banker Romy McCarthy

Piper Jaffray (NYSE: PJC) announced recently the addition of industry veteran Romy McCarthy as a managing director in its public finance investment banking group. McCarthy is based in the firm’s Milwaukee office, focused on clients in the healthcare and senior living sectors.

McCarthy brings more than 21 years of healthcare finance experience to Piper Jaffray. She joins the firm from Ziegler, where she spent 19 years as a public finance investment banker within the healthcare and senior living groups.

McCarthy has specialized in both hospital and senior living finance in the Midwest region. Within these sectors, she has completed more than 90 financings in excess of $3.2 billion for clients. McCarthy has worked with an array of senior living clients including nursing homes, assisted living providers and continuing care retirement communities. In 2009, a transaction led by McCarthy was awarded The Bond Buyer’s “Midwest Deal of the Year”. McCarthy earned a bachelor’s degree in business administration from Carroll University and a Master of Business Administration degree from Marquette University.

Bill Johnston-Walsh Named AARP’s State Director in Pennsylvania

AARP today announced the appointment of Bill Johnston-Walsh to the position of state director. In his new role, Johnston-Walsh will lead advocacy, community outreach and education work throughout Pennsylvania for AARP.

Johnston-Walsh has worked for AARP for seven years, most recently as Manager of State Operations for the association’s Pennsylvania office. He also served as Interim State Director of AARP Massachusetts for nine months in 2012. Johnston-Walsh began his AARP career as an Associate State Director for Advocacy for AARP Pennsylvania in 2000.

Before re-joining AARP in 2008, Johnston-Walsh spent six years as a Deputy Secretary in the Pennsylvania Department of Aging under Governor Ed Rendell where he managed much of the agency’s day to day operations. His previous work in the public sector also includes directing the Public Education and Information Unit for the Pennsylvania Attorney General’s Office where he was responsible for fraud education and protecting older Pennsylvanians, and serving as Executive Director of the Older Americans Caucus for the United States House of Representatives’ Select Committee on Aging.

Throughout his career, Johnston-Walsh has worked closely with elected officials, non-profit and aging organizations throughout Pennsylvania. He was recently appointed Chair of the Mayor’s Commission on Aging by Philadelphia Mayor Michael A. Nutter and previously served as Executive Director of the Pennsylvania Council on Aging.

Lenity Architecture Hires Lee Gwyn as Associate Architect

Lenity Architecture, an industry-leading firm with a combined history of over 35 years in commercial and senior housing property planning, development and architecture, has hired Lee Gwyn as Associate Architect.

Lee brings 22 years of diverse experience in projects with values ranging from $200,000 to $15 million. His experience in design, production and administration include areas of education, retail, automotive, corporate, public buildings, assisted living, industrial and housing.

Laurie Nussbaum Joins Fountainview at Gonda Westside

Laurie Nussbaum, a longtime member of the Los Angeles Jewish community, has been named Director of Marketing for Fountainview at Gonda Westside, the future luxury continuing care retirement community (CCRC) coming to Playa Vista.

As head of the on-site marketing team, Nussbaum will coordinate marketing, sales and outreach to introduce The Los Angeles Jewish Home’s newest continuing care community and serve as liaison for prospects, depositors, design consultants and community members during its development stages.

Nussbaum most recently directed community relations for Belmont Village Westwood, a senior residential community on the Wilshire Corridor. She established a collaborative relationship between Belmont Village and UCLA that created an innovative university/senior housing model to integrate joint intellectual programming between Belmont Village and various UCLA factions, including the UCLA Emeriti/Retiree Relations Center and the UCLA School of Nursing.

Nussbaum and her husband Paul are active members of the Stephen S. Wise Temple. A graduate of the University of California, Los Angeles, Nussbaum holds a Bachelor of Arts degree in Economics.

A former Board Member of Jewish Family Services of Los Angeles and co-chair of the organization’s 150th anniversary gala, Nussbaum served as President of the Women’s Division of the Jewish Federation of Orange County, receiving the organization’s Jerusalem Leadership Award.

The Buckingham Names Thomas Holland Business Office Manager

The Buckingham senior living community has named Thomas Holland Business Office Manager.

Holland holds a bachelor of science in accounting from DeVry University and an M.B.A. with a concentration in accounting from the Keller Graduate School of Management.

Holland has more than 11 years accounting and financial management experience. He joins The Buckingham from Edgemere, where he has six years experience managing finances in the senior living industry. During his time at Edgemere, he was responsible for developing, coordinating, and reviewing the yearly budget, acted as liaison to the group purchasing company, assisted in gathering audit requirements and coordinating requests, handled cash management, as well as other duties.

Edgmere Names Bridgette Hornbeck Associate Executive Director

The Edgemere senior living community has named Bridgette Hornbeck associate executive director.

Hornbeck is a Licensed Nursing Home Administrator and brings to Edgemere more than 10 years experience in the senior living industry. She joins Edgemere from Senior Care Centers in Irving, Texas where she served as nursing home administrator. Before moving to Texas, Hornbeck worked for senior living communities in Tennessee and was given a personal certificate of appreciation from Governor Haslam for “Outstanding service in the best interests and the highest traditions of the State of Tennessee.”

Hornbeck holds a Masters of Public Administration from the University of Nebraska – Omaha, where she also received a Bachelor of Arts in English and a Gerontology Certificate. She is MDS competency certified and has completed training through the Alzheimer’s Association in the following courses: Train the Trainer, Building Creative Dementia Caregivers, and Memories in the Making.

GlynnDevins Names Mark Johnston as Vice President, CRM & DATA Analytics

GlynnDevins Advertising & Marketing announces the addition of Mark Johnston as vice president, CRM and data analytics for the marketing and advertising agency, specializing in senior living.

Johnston has more than 20 years in data analytics and brings with him a wealth of knowledge in the marketing field. In his new role, Johnston will integrate and leverage marketing data, drive strategies based on data-driven insights and deliver actionable intelligence to clients. He’ll also lead all CRM initiatives, including testing and contact strategies, segmentation and targeting methodologies, and lifecycle management and marketing automation.

Johnston previously served as vice president, data strategies and analytics at MMGY Global and vice president, director of knowledge management at Barkley in Kansas City, Mo. He’s a graduate of Washington State University, where he received his bachelor of science degree in management information systems.

Asbury Names Henry Moehring New Executive Director of Md. CCRC

Henry Moehring of Germantown was named Executive Director of Asbury Methodist Village, a continuing care retirement community in Gaithersburg, Md., effective May 2, 2013. The appointment was made by Asbury, a Germantown-based not-for-profit organization that manages five continuing care retirement communities in three states.

Moehring served as Asbury Methodist Village’s Associate Executive Director for six years, helping lead the community through an expansion of its campus and a challenging economic downturn with outstanding results. Moehring also oversaw several major projects for the 1,300-resident community, including redesigning leadership teams to enhance resident engagement and satisfaction, as well as improve long-range organizational planning.

Prior to joining Asbury Methodist Village in 2006, Moehring served for nine years as administrator for Collingswood Nursing & Rehabilitation Center. His diverse 32-year healthcare career includes service as a Navy Hospital Corpsman during Operation Desert Storm. A licensed nursing home administrator in Maryland, he holds a master’s degree in Business Administration from Johns Hopkins University and a bachelor’s degree in Health Care Administration from Wayland Baptist University.

Forte Public Relations Names Amy Jones Senior Vice President

Amy Jones has been named senior vice president-media relations for Forté Public Relations, Inc. The announcement was made by Beth Wilbins, president and CEO.

Jones will continue to lead the Forté team in her new role as senior vice president, media relations, and will take on responsibility of overseeing all of Forté PR’s senior living and healthcare clients. She will direct the team on how to develop and maintain best practices for media relations. Jones will also provide support and guidance to Forté PR’s account leaders. Jones will continue to assist the Forté team with strategic planning of news opportunities for clients, and will develop new goals for client coverage. Having worked as a television reporter for over 13 years, Jones’s unique perspective has attributed to increased client coverage and the company’s growth.

Prior to joining Forté, Jones worked nine years for KWTV News 9 in Oklahoma City as a general assignment reporter, investigative reporter and anchor. She began her career at KFMB in San Diego in 1998 and worked at various television stations across the country.

Jones has been nominated for and received numerous awards throughout her television career, including an Emmy nomination in 2011 for politics and government reporting.

A Place for Mom Expands Executive Team, Hires CFO & CIO

A Place for Mom (APFM), the nation’s largest senior living referral service, announced today an expansion of its executive team with the appointments of Tracy Knox (Wright) as Chief Financial Officer and Clifford Cancelosi as Chief Information Officer.

Both new hires will strengthen the company’s leadership as it continues significant growth within the senior living industry and further establishes itself as a leading service for families in need of senior housing and care in the United States.

Tracy Knox (Wright), Chief Financial Officer

Knox is a seasoned financial executive with over 20 years of experience in global finance, investor relations and business development. As Chief Financial Officer, Knox is responsible for overseeing the company’s operating and capital plans, in addition to assisting with development of the company’s strategy.

Most recently, she served as Chief Financial Officer of UIEVOLUTION, a market-leading digital platform for businesses worldwide, where she oversaw finance and human resources operations of the company. Prior to joining UIEVOLUTION, Knox spent over eight years at drugstore.com, serving as Chief Finance Officer and Vice President for over three of those years and playing an instrumental role in the company’s acquisition with Walgreens. Previously, she held financial leadership roles at Western Wireless International, Freeinternet.com, and PriceWaterhouseCoopers and received a Bachelor of Science degree in Business from Indiana University.

Clifford Cancelosi, Chief Information Officer

Cancelosi is an experienced leader with a 20-year history of successfully building and operating technology solutions. In his role as Chief Information Officer at A Place for Mom, Cancelosi is responsible for the strategic vision, operations and overall management of the company’s technology division.

 Prior to joining A Place for Mom, Cancelosi served as Chief Information Officer and Vice President of Technology at drugstore.com, where he led and executed all technology initiatives for the health and personal care business. Before his position at drugstore.com, Cancelosi led consulting engagements at Walmart.com and Target.com, and spent seven years at Amazon.com as a senior leader in the fulfillment operations and merchant technologies divisions. Cancelosi holds a master’s degree in healthcare administration from the University of Minnesota and a bachelor’s degree in accounting with a minor in computer science from the University of Washington.

Extendicare Appoints Dylan Mann as New CFO

Extendicare Inc. (TSX:EXE) announced in May that Dylan Mann will be appointed Senior Vice President and Chief Financial Officer to replace Doug Harris upon his retirement on July 5, 2013.

Mann is a former executive of Extendicare’s wholly owned U.S. subsidiary, Extendicare Health Services, Inc. (EHSI). He joined EHSI in August 2006 as Director of Internal Audit and was promoted to Vice President and Controller in May 2011, a position he held until his departure in August 2012. Since leaving EHSI in 2012, Mann has been serving as the Vice President, Controller at Brookdale Senior Living.

Mann holds a Bachelor’s of Science in Business Administration with an Accounting major from the University of Rhode Island and is a Certified Public Accountant.

Brightview Promotes Mary Ellen Horan to Regional VP of Sales

Brightview Senior Living, a Baltimore-based provider of housing and care for seniors, announced today the promotion of Mary Ellen (Mel) Horan to Regional Vice President of Sales.

As Regional Vice President of Sales, Horan is responsible for supervising all of the sales and marketing functions associated with the opening of new communities, from market research to staffing and training the sales and marketing forces. In addition, she will continue to oversee Brightview’s community in Branford, Connecticut.

Horan joined Brightview in 2006 and has held positions with increasing responsibility, including regional sales manager, regional director of sales and home office director of sales. Prior to joining Brightview Senior Living, Horan served as marketing director for Freedom Bay and marketing director for Aquidneck Place, both in Rhode Island. She is a graduate of Salve Regina University and resides in Newport, R.I.

Somerby Senior Living Names Montgomey VP of Advertising & Communications

Ryndell L. Montgomery has been named Vice President of Advertising and Communications for Somerby Senior Living, where she will oversee and execute all communications tactics, acquisition and maintenance of key marketing partnerships, create and implement strategic marketing programs, and overall brand management for all of the Somerby communities. 

Montgomery has more than 15 years of marketing experience in the senior living industry. Prior to joining Somerby, she was vice president of client relations at GlynnDevins Advertising and Marketing. 

She earned a Master of Science and a Bachelor of Science degrees with an emphasis in advertising from the college of Journalism and Mass Communications at Kansas State University. 

Somerby Senior Living currently owns and operates four senior living communities in Alabama and Georgia, with a fifth community under construction in Georgia. 

Family Caregiver Alliance Gives 2013 Leadership award to Dr. Susan Reinhard

Family Caregiver Alliance (FCA) is pleased to honor Susan C. Reinhard, RN, Ph.D, with its 2013 Leadership Award. Dr. Reinhard is Senior Vice President for Public Policy and Director of the AARP Public Policy Institute.

The award recognizes the extraordinary contributions Dr. Reinhard has made in the fields of long-term care and caregiving. The award was presented May 9 at FCA’s Second Annual Thought Leader Roundtable and Award Dinner, “Caregiving at a Crossroads: New Models, New Opportunities.” Attendees at the event represented organizations and leaders involved in research, policy, new business models, venture investing and other innovations in caregiving.

Throughout her career, Dr. Reinhard has been a champion for family caregivers and has incorporated their needs and issues in public policy development, in curriculum and nursing instruction, and in state administration of health and senior services.

Dr. Reinhard, a nationally recognized expert in health and long-term care policy, has extensive experience in conducting, directing and translating research to promote policy change. Previously, she served as Professor and Co-Director of Rutgers Center for State Health Policy, directing several national initiatives with states to help people with disabilities of all ages live in their communities.

Matt Eyles Joins Avalere as Executive Vice President

Avalere Health announced today that Matthew D. Eyles will join the firm as executive vice president. As a member of the senior leadership team, Eyles will guide the firm’s focus on Reform, Health Plans, Providers, and Avalere’s celebrated data and analytics group.

Eyles joins Avalere from Coventry Healthcare, where he oversaw policy, government relations and corporate communications, and was central to crafting the firm’s strategy on Exchanges, Medicaid, and Medicare. Prior to Coventry, Eyles directed worldwide policy at Wyeth, and he began his career as a healthcare analyst at the Congressional Budget Office (CBO).

MDI Achieve Appoints Chief Clinical Officer

MDI Achieve, provider of MatrixCare™, the market-leading, certified Electronic Health Record solution for the long-term care and senior living continuum, today announced the appointment of Denise Wassenaar as its Chief Clinical Officer. She brings more than 20 years of clinical leadership experience and will help drive continued clinical innovations in the industry-leading MatrixCare EHR platform.

Wassenaar is a licensed registered nurse and a nursing home administrator and holds a Master’s Degree from Purdue University. She is a frequent national and regional presenter on current clinical and regulatory topics. Wassenaar will report to MDI Achieve President, John Damgaard, and will be focused on providing leadership, guidance and support for the company and its clients in clinical and operational long-term care matters.

Nairy Flores Hired as Activities Director at The Palace Gardens

The Palace Management Group, one of South Florida’s foremost companies specializing in senior living, has named Nairy Flores activity director for The Palace Gardens, the company’s assisted living community in Homestead.

Formerly a recreation leader with Miami-Dade Parks’ Disability Services-Leisure Access Center, Flores is responsible for creating and facilitating the monthly activity program for residents. She also arranges and coordinates entertainment and instructors.

Flores earned a Bachelor of Science Degree in Recreation Sports Management from Florida International University and supplemented her education with extensive volunteer opportunities including A.D. Barnes Park Leisure Access Center, Coral Reef Nursing and Rehabilitation Center and Charter School of Waterstone.

Leslie Takahashi-White Joins EUA as Project Assistant

Leslie Takahashi-White has joined Eppstein Uhen Architects, Inc. (EUA), as Project Assistant for the Living Environments studio with an emphasis on working with Senior Living projects.

Leslie graduated from MSOE with a Bachelor of Science Degree in Architectural and Building Construction. Since then she has worked in various design centered roles in the architectural industry in the greater Milwaukee area.

Leslie is joining the firm as Project Assistant to support ongoing design efforts for Living Environments with an emphasis on Senior Living. She will collaborate with our teams and provide support on projects such as Continuing Care Campus Design, Independent Living, Assisted Living, Memory Care facilities and other multi-family projects. 

EUA’s Living Environments studio has seen a recent positive trend in the repurposing of existing Senior Living Campuses. Bringing Leslie on board will ensure EUA is supporting our project teams and providing our clients with the highest level of service.

In addition to her focus on architectural design, Leslie utilizes her artistic background to pursue new and interesting design techniques such as graphic design and oragami. She is also currently teaching herself the art of sign language.

Alice Franks Named a 2013 Fellow in LSN Ill. Leadership Program

Alice Franks of Riverside has been named a 2013 Fellow in the Life Services Network (LSN) of Illinois Leadership Program. Franks was recently promoted to Director of Campus Living for Cantata Adult Life Services in Brookfield, where she oversees operations of the not-for-profit organization’s independent and assisted living apartments for seniors.

One of the visions for LSN’s Leadership Fellow Program is to develop change agents who will elevate the quality and reputation of aging services in Illinois and beyond. By choosing passionate, empowered and visionary professionals, LSN hopes to evoke excellence within other senior care organizations. The curriculum for this year’s fellowship program requires that Franks travel throughout the state of Illinois to work directly alongside other trailblazers in the aging services field.

Franks has spent 20 years helping older adults live their best lives. After serving as a volunteer coordinator for PeopleCare, a non-profit that provides visitation programs to the homebound elderly, Franks joined Cantata as a Social Service Designee and later went on to become their first Admissions Coordinator. In 2003, she was named Director of Assisted Living, and in early 2013 was promoted to Director of Campus Living. Franks also serves as the campus safety committee chairperson, holds a Medical Records Accreditation and is certified in Dementia Assessment Care and Management, as well as Geriatrics and Gerontology.


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Category: Movers And Shakers, Senior Housing

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