Amazon Enters 50-Plus Market With New Business Line Launch

| April 15, 2013

Amazon (NASDAQ:AMZN) is tapping into the growing older adult population with the launch of its 50+ Active and Healthy Living Store, which features hundreds of thousands of nutrition, wellness, exercise and fitness, medical, personal care, beauty, and entertainment items among other products in a single destination.

The “store” is designated for 50+ customers who can sign up for Amazon’s Subscribe & Save program and get a variety of items they may require on a regular basis—from vitamins or shampoo to incontinence care products—delivered automatically to their homes at a discounted price.

Amazon.com/50activeliving will feature detailed product information, images, customer reviews, best sellers, recommendations, and a resource center with tips on beauty, healthy eating, caregiving, and various other topics “to help customers discover products that are right for them,” the company said in a Monday announcement.

Categories for the 50+ Active and Healthy Living Store include Health Care, Exercise & Fitness, and Medical Supplies.

“We’re excited to offer customers in the 50+ age range a place to easily discover hundreds of thousands of items that promote active and healthy living. This is a destination where a customer can purchase anything from vitamins and blood pressure monitors to skin care items and books on traveling the world,” said Chance Wales, Director of Beauty and Health & Personal Care for Amazon, in a statement. “Our goal is to offer great prices on a vast selection of items and a robust Resource Center filled with tips on everything from boosting brain power to care-giving.”

Written by Alyssa Gerace


Companies:

Category: Senior Care, Senior Living

Comments (1)

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  1. Savvy Drivel says:

    WOW. So we get pummeled with more healthcare, fitness, and RX options… something to celebrate.