Challenges and Prospects in Repurposing Old Buildings for Assisted Living
When various types of buildings end up vacant and in disuse, sometimes the next logical step is to repurpose them for senior housing, especially as the nation’s senior demographic grows at a rapid pace. Old hospitals, hotels, and schools are probably the three most common types of buildings that can be converted into an assisted [...]






Beyond Boomers: Find Success in Marketing To Specific Boomer Segments
Think the Baby Boomer demographic is simple to reach effectively? Think again. Last Friday, a workshop entitled “Marketing to Boomers and Beyond: How to Build Your Business with the Mature Consumer,” was held in New York City to address this and other related mature marketing issues, including the latest demographic trends, research findings, and how [...]