Creating Results Seeks Survey Input On Web Interactions of Older Consumers
What do you think about internet sites and their ability to influence decisions for senior housing? Are you as connected (facebook, twitter) as the media is portraying? As more and more organizations are touting the connectedness of mature consumers, here is your chance to participate in the study. Marketing agency Creating Results is conducting a national research project aimed at uncovering attitudes and preferences of mature (40+) consumers towards social media and the Internet. Unlike other recent research, the two-survey effort looks at the satisfaction, frustrations and motivations of older people online. Creating Results has been working with leading CCRC’s and is now opening the survey up to any Internet users ages 40 and up.
Social media survey: http://www.surveygizmo.com/s/233384/40-plus-social-media
Opinions on web site usability and the role sites play in move decisions are welcomed at http://www.surveygizmo.com/s/249736/40-plus-web-preferences.
The online surveys will close April 25, 2010 and the results will be shared here on SHN.
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Category: CCRCs, Communities, Senior Housing, Technology
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