By Design Solutions, a company that provides marketing and management services to the senior housing industry, recently announced the launch of its Online Sales Tools.  The marketing solution, designed exclusively for budget-conscious retirement communities, provides professionally produced marketing materials through a low-cost monthly subscription service.  A subscriber has the opportunity to get exclusive rights to use the materials in their geographic area and the tools allow customization to show each community’s key selling points, logos and contact information.  The pre-packaged materials include fact sheets, creative marketing pieces for follow-up communication and materials for initiating cost effective sales campaigns.

"In today’s economy, many retirement communities simply cannot afford the cost of retaining a marketing firm," said Kristin Kutac Ward, President of By Design Solutions. "With Online Sales Tools, they can still enjoy the advantages of high-quality, strategic marketing materials at an affordable cost."